MII TED Talk Club on 19th November 2024

Our video was:   How Christmas lights helped guerrillas put down their guns

View the recording of the panel discussion here: https://youtu.be/E_yj4kj360A

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home – with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons – and the key insights behind these surprising tactics.
Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns | TED Talk

Why not watch with us and find out what relevance this TED Talk has for mediators and mediation?

Join us live over lunchtime on 19th November at 1.00 pm and receive a CPD point.

All are welcome, not only MII members, so please spread the word and share the link. Register here: clr.ie/137293 (If you have previously registered for any of the TED Talk Club meetings you do not need to register again.

View our previous TED Talk Club recordings on our YouTube playlist